The job and business marketplaces are more competitive than ever before. To be successful, you must distinguish yourself with an effective personal branding plan.
And one of the first things you should do when developing your personal brand is to create a strong personal branding statement. This brief statement will serve as the cornerstone for all of your future branding initiatives, so get it right.
In this post, we’ll look at how to create a unique personal branding statement as well as 10 of the best personal brand statement examples to get you started.
Let’s get this party started…
What is a Personal Brand Statement?
A personal brand statement is a one- or two-sentence phrase that accurately summarises what you do and who you are. It’s essentially your differentiating feature, the thing you do better than your competition. Consider it your slogan. Personal branding statements that are memorable and snappy are the most effective.
Whether you’re a job seeker, freelancer, or entrepreneur, crafting a personal branding statement is worthwhile. An excellent personal brand statement can help anyone who wants to network and stand out.
Coming up with the perfect statement, on the other hand, is difficult…
It should be brief while emphasizing the value you offer to employers, clients, or customers. It should also pique people’s interest and make them want to learn more about you.
Because your personal brand statement is the first thing people will identify with you, take your time and create something that you are fully satisfied with.
So, how should a personal brand statement look? It all depends on you and your personality, but here are some examples of personal brand statements to get you started.
Assume you’re a digital marketer. Your own branding statement may be something like this:
I create effective digital marketing tactics that assist businesses in acquiring new clients.
If you’re a realtor, you could say something like:
I can assist you in finding your dream property at the price you choose.
A good personal brand statement is brief and to the point, so choose your words wisely. Use emotional language and focus on the one benefit you offer that people will be most interested in.
Don’t be concerned if you’re still unsure how to create your unique branding statement. The following part will look at the top personal branding statement examples from around the web.
10 Best Examples of Personal Branding Statements
It can be tough to envision what the ideal statement should look like on your own, therefore we’ve compiled a list of the top personal brand statement examples from many categories. These personal branding statements are intriguing, engaging, and incredibly powerful, and they have definitely nailed it.
When creating your own personal branding statement, use the examples below as inspiration.
1. “I help thought leaders write great books in just 90 days. 300 satisfied clients so far.” – Mindy Gibbins-Klein
This personal brand statement follows a tried-and-true formula: “I assist __ in doing .”
The first blank represents your dream customer or employer.
The second blank represents the outcome you assist them in achieving. This can be their desired outcome/result of working with you, the key problem they need to solve, and so on.
For most job searchers, freelancers, consultants, and coaches, this fundamental “I help _ do __” formula is the go-to option.
This person then put a new twist to their personal brand statement by incorporating social proof, stating, “300 satisfied clients so far.”
Mentioning how you’ve helped previous clients/companies flourish is a terrific method to demonstrate that you’ll be able to aid the next customer as well.
This next personal branding statement example follows the same general concept, so don’t be concerned if you don’t yet “understand it.”
Here you go:
2. “I help manufacturing organizations improve their processes to reduce waste and grow profits.” – Kent Blumberg
While this may appear to be a departure from the previous personal branding statement example we looked at, it is likewise based on the “I help _ do __” format.
(You could rephrase this to say: “I help industrial organizations excite, focus, and align their operations…”)
This personal branding statement does an excellent job of being clear in terms of the target client and the outcome they will receive by working with this individual.
If you utilize this layout/formula to create your own personal branding statement, you should be narrow and concentrated, as this example is.
So, what kind of employer or client can you most effectively assist? Big corporations? Growing businesses? E-commerce firms? That’s the kind of term you’re looking for. The intended client in the preceding example is “industrial organizations.”
Then, the outcome/result of working with this person is also crystal-clear in this example: faster processing, less waste, and more profits.
Now, let’s look at some more unique personal brand statement ideas…
3. “Let’s build a job-free income.” – Nick Loper
Wouldn’t it be nice to have money without having to work? You would, of course. That is why Nick Loper’s personal branding statement works so well.
Nick’s blog Side Hustle Nation explores the various ways entrepreneurs can start their own businesses and finally leave the corporate grind. By employing terms like “job-free income,” he really drills in on what his audience is seeking, allowing him to capture their attention right away.
We like the expression “Let’s” since it indicates that you’ll be collaborating and working toward a common objective. At the time of writing, our homepage’s headline uses this concept and says, “Let’s find your dream job.”
4. “Do you want more traffic?” – Neil Patel
Okay, so this is a question rather than a statement. However, every company and website wants more visitors, and Neil Patel has the skills and know-how to make that happen.
Neil is a world-renowned web marketer known for his expertise in SEO and traffic generation. His personal branding statement is straightforward, but it works because he has the reputation to back up his claim that he can, in fact, increase traffic to your website. Using a question can also arouse interest and curiosity.
When designing a personal branding statement, there are no guidelines to follow. It’s acceptable to think outside the box and ask a question or do something different than your competitors.
5. “Move well, eat well, think well.” – Adam Cobb
Another example of how you don’t always have to be extremely smart or creative is this personal brand statement. Simple is sometimes the best option.
Adam Cobb is a fitness and nutrition coach who uses exercise, healthy food, and spiritual awareness to help people better their lives. So, his personal branding statement effectively summarises who he is and how he can help you. If you can simply articulate what you can do for individuals, you’ll have a powerful personal branding statement.
You may also modify this to meet the go-to formula we discussed earlier: I assist __ in doing.
“I help people move well, eat well, and think well,” it would say.
You could even make it more targeted and restricted (as previously stated, it’s important to be specific/precise about who you can help). Here’s an example of how to restrict this personal brand statement even further: “I assist busy professionals in moving well, eating well, and thinking well.”
6. “Helping you build a big brand with your small business.” – Kate Toon
Do you have a specialty or a certain customer that you serve? Consider incorporating it into your own branding statement, as Kate Toon has done.
Kate is a copywriter that specializes in expanding the reach of small enterprises. She may have concentrated on her superior penning abilities or her understanding of SEO (search engine optimization). Instead, she speaks directly to her target audience and informs them how she can assist them. Remember that it is not just about what you can do, but also about who you can do it for.
7. “Achieve social media mastery.” – Mari Smith
Do you wish to excel at something? Or would you rather be a master? It’s not always easy to find the appropriate words to really make an effect.
Mari Smith has established herself as one of the foremost authorities in social media marketing. She now delivers skilled training and consulting services to some of the world’s most successful companies. Mari may have claimed to assist people to become “experts,” “professionals,” or “whizzes” in social media. However, by stating that she will assist you in achieving mastery of the subject, she distinguishes herself from her classmates.
8. “It’s time to unleash your epicness.” – Felicia Hatcher
People nowadays expect everything to be grandiose. So why can’t you be awesome as well?
Motivational lectures by Felicia Hatcher are renowned. She demonstrates how anyone may achieve success as a former “C” student who received $130,000 in free college money.
Her personal brand statement is another excellent illustration of how properly selecting your words can make a significant impact on their efficacy. “Epicness” may not be a genuine term, but it implies that Felicia will teach you things that no one else will and that she will most likely be full of energy and excitement for everything she does.
9. “Be a unicorn in a sea of donkeys.” – Larry Kim
If you’re concerned about how to approach your statement, try for something truly distinctive and different to set yourself apart.
Larry Kim is the founder of Wordstream and Mobile Monkey, as well as a search marketing guru. His unique brand statement, “Be a unicorn amid a sea of donkeys,” is unlike anything else utilized by his contemporaries, but it properly delivers his message. Don’t go along with the crowd. Be distinct. Be unique. This personal brand statement sample is both innovative and comprehensible.
10. “Create less content. (It’ll be fine! I promise!)” – Brittany Berger
You can truly get people’s attention by defying expectations. This personal brand statement is a great illustration of this.
Brittany Berger is a well-known content marketer who approaches clients from an unusual standpoint. She advocates for developing less material and instead focusing on how to use content effectively to generate visitors. Wouldn’t it be nice to achieve better results with less effort? Brittany promises exactly that. “It’ll be fine!” he adds. “I promise!” adds some individuality to her remark, which improves its effectiveness.